Our Story

Where Love Meets Purpose

 

Wag & Sniff was born from love, loss, and the unbreakable bond between humans and dogs.

A few years ago, while visiting my mother outside the U.S., I met a street dog who had just given birth to eight puppies. Day after day, I watched her fight to protect and feed her babies. We cared for them the best we could, finding homes for six — and keeping one little girl we named Pipoca.

Pipoca filled our home with joy and light, but her life was short. Despite every effort — vet visits, treatments, and endless love — she passed away. Her loss left a deep mark, but also a powerful message: love for a dog can change your heart forever.

Soon after, we adopted Amora, another puppy from the same litter — the only one who hadn’t yet found a home. Amora became our reminder that love always finds its way back.

From that moment, I knew I wanted to dedicate my life to something meaningful — something that celebrated this connection between dogs and people. That dream became Wag & Sniff.

Today, every product we offer is chosen with care, comfort, and style in mind — because we believe dogs deserve more than accessories; they deserve symbols of love, belonging, and joy.

We’re still growing, step by step, but our purpose remains the same:
to create a brand that inspires compassion, encourages adoption, and reminds the world that every wag tells a story. 🐶💛

— The Beginning of Our Journey 🐾💛

This is the mother of the puppies who inspired our story.
She fought to keep her babies safe, showing us what real love and strength look like.
Their story will always be part of Wag & Sniff’s heart. 🐾💛

My Sweet Pipoca 🐾💛

You were pure love — tiny, playful, and full of light.
You left too soon, but your warmth stays forever in my heart.
Thank you for choosing me, even for a little while. ❤️

Amora — A New Beginning

After loss came light again.
Amora was the last puppy still waiting on the street — small, curious, and full of life.
When she came into our home, she brought peace, laughter, and a gentle reminder that love always finds its way back. 🕊💛

The Heart Behind Wag & Sniff

Hello, I’m Beatriz, the founder of Wag & Sniff — and, most importantly, a lifelong animal lover.

I share my days with two amazing dogs, Loki and Albert, who fill my home with love, laughter, and endless energy. They remind me every day of the simple joy and pure loyalty that only dogs can bring.

Wag & Sniff was created from that love — from a desire to build something meaningful for people who see their dogs as family.

Our journey is still growing, step by step, as we carefully choose products that reflect comfort, quality, and care.

We’re still growing every day, guided by love and a deep respect for the bond between dogs and people.

Thank you for being part of this journey — and for believing that every wag tells a story.🐶💛