Wag & Sniff — Privacy Policy (U.S.)

Last Updated: 10/14/2025
Owner: Beatriz Jaras Watts (d/b/a “Wag & Sniff”)
Website: https://wagandsniffco.com/
Contact (Privacy): hello@wagandsniffco.com
Mailing Location: Waxahachie, Ellis County, Texas, USA

This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit or purchase from our Site. This Policy applies to U.S. visitors and customers.

1) Notice at Collection — Quick Summary

Categories: identifiers (name, email, address), commercial info (orders, cart), internet activity (device, IP, pages viewed), geolocation (approximate), inferences (preferences), and user content (reviews/photos you submit). We also collect limited sensitive information only if you provide it (e.g., precise address for shipping).

Why: operate our store (order processing, shipping, support), secure the Site, prevent fraud, improve products, and—if you opt‑in—send marketing.

Sources: you, your device/browser (cookies, pixels), Shopify (our ecommerce platform), payment processors, fulfillment/shipping partners.

Sharing: service providers (Shopify, payments, fulfillment, analytics, communications). We do not sell your personal information for money. We may share limited data for cross‑context behavioral/targeted advertising (you can opt out; see §9).

Retention: kept only as long as needed for purposes and legal obligations (see §10).

Your choices: opt out of marketing, manage cookies, submit privacy requests (access, delete, correct, opt‑out, limit uses) via hello@wagandsniffco.com.

2) Personal Information We Collect

Identifiers: name, email, shipping/billing address, order number, IP, device IDs.

Commercial Information: products viewed, cart, wishlist, purchase history, returns.

Payment Data: collected securely by payment processors (we do not store full card numbers).

Internet/Network Activity: pages viewed, time on page, referring URLs, browser/OS, pixel tags, cookies, SDKs.

Geolocation: coarse (derived from IP) for fraud prevention, localization, taxes, shipping estimates.

User Content: reviews, photos, Q&A, messages you submit to us.

Inferences: preferences/interests derived from browsing/purchase behavior.

Sensitive Information: only what you provide if necessary to fulfill an order. We do not collect government IDs or health data.

Sources: you (checkout forms, account registration, support), your device/browser (cookies/pixels), Shopify, payment processors, fraud‑prevention and analytics tools, and fulfillment/shipping partners.

3) How We Use Personal Information

Provide and improve the Site, products, and services.

Process orders, payments, shipping, returns, and customer support.

Authenticate, secure, detect and prevent fraud or abuse.

Personalize content, remember preferences, and measure performance.

Marketing and promotions (email/SMS) only if you opt‑in; you can unsubscribe any time.

Comply with legal obligations and enforce our Terms.

4) Cookies, Pixels & Similar Technologies

We use cookies and similar technologies to run the cart/checkout, remember preferences, analyze traffic, and (if enabled) deliver ads.

Strictly Necessary (cannot be turned off): cart, checkout, payment security.

Functional/Performance: preferences, analytics.

Advertising: cross‑site measurement and ads (optional; can be disabled).

Your controls: Most browsers allow blocking cookies or setting alerts. You can also adjust cookie preferences via any banner or settings we provide.

5) How We Disclose Personal Information

We disclose information to the following service providers solely to operate the Site and fulfill your orders:

Shopify (store hosting, checkout, analytics).

Payment processors (e.g., Shopify Payments/PayPal/credit card gateways).

Fulfillment/Logistics/Shipping partners and carriers.

Email/SMS and support tools (transactional messages, opt‑in marketing).

Analytics/fraud prevention providers.

Professional advisors (legal, accounting) and disclosures as required by law.

We do not sell personal information for money. To the extent our use of advertising or analytics constitutes a “sale” or “share,” you can opt out (see §9).

6) Shopify as Our Platform

Our store is hosted on Shopify, which provides the online e‑commerce platform that allows us to sell products to you. Your data may be stored through Shopify’s data storage, databases, and the general Shopify application. See Shopify’s privacy practices for details.

7) Marketing Communications

Email: transactional emails (order confirmations, shipping) and marketing emails only if you opted in. Unsubscribe any time using the link in our emails or by contacting us.
SMS (optional): If you provide your phone and consent, you agree to receive automated promotional and personalized texts. Message frequency varies. Reply STOP to cancel, HELP for help. Message & data rates may apply.

8) Your Privacy Rights (U.S. State Laws)

Depending on your state (e.g., CA, CO, CT, UT, VA, TX), you may have the right to:

Know/Access the categories and specific pieces of personal information we collected about you.

Delete personal information we collected from you (subject to exceptions).

Correct inaccurate personal information.

Opt‑out of sale/share/targeted advertising.

Limit use/disclosure of sensitive personal information (where applicable).

Appeal a denial of your request.

How to submit a request: email hello@wagandsniffco.com with subject “Privacy Request” and specify your request (Access/Delete/Correct/Opt‑Out/Limit/Appeal). We will verify your identity (e.g., via your order email/address). You may use an authorized agent with signed permission and verification. We will not discriminate against you for exercising your rights.

9) Opt‑Out of Targeted Advertising / “Do Not Sell or Share”

We do not sell personal information for money. To the extent our use of advertising or analytics could be considered a “sale” or “share,” you can opt out by emailing hello@wagandsniffco.com with subject “Do Not Sell or Share My Personal Information,” and by adjusting browser/cookie preferences to disable advertising/analytics cookies.

If your browser sends a Global Privacy Control (GPC) signal, we will treat it as a request to opt‑out for that browser, to the extent required by law.

10) Retention

We keep personal information only as long as necessary for the purposes in this Policy (e.g., tax/accounting, fraud prevention, warranties) and as required by law. When no longer needed, we take steps to delete or de‑identify it.

11) Children’s Privacy

Our Site is not directed to children under 13. We do not knowingly collect personal information from children under 13. If you believe a child provided information, contact us and we will delete it.

12) Security

We use reasonable administrative, technical, and physical safeguards designed to protect personal information. However, no method of transmission or storage is 100% secure.

13) International Visitors

If you access the Site from outside the U.S., you understand your information may be processed in the U.S. and other countries where service providers are located, which may have different data protection laws.

14) Changes to This Policy

We may update this Policy from time to time. If we make material changes, we will post the updated version with a new “Last Updated” date. Your continued use of the Site means you accept the revised Policy.

15) Contact Us

Email hello@wagandsniffco.com.

GDPR/EEA‑UK Addendum (If Applicable)

Controller: Beatriz Jaras Watts (d/b/a “Wag & Sniff”).
Legal Bases: performance of a contract (orders), legitimate interests (security, improvement, basic analytics), consent (marketing cookies/email/SMS), legal obligation (tax, accounting).
Your Rights: access, rectification, erasure, restriction, portability, objection, and withdrawal of consent; lodge a complaint with your local authority.
Transfers: we rely on appropriate safeguards (e.g., Standard Contractual Clauses) where required.
Contact: hello@wagandsniffco.com.